Harnessing the Power of a Strong Brand Identity

JSJ, parent company of Dake Machine Tools, chose to rebrand three additional companies
with the iconic Dake brand. Utilizing the same type of intelligent, purposeful design;
DakeCastings, DakeOEMFurniture and DakeCouplings now have a unified strong presence
on the web. Click on any image to view larger.

BEFORE and AFTER: New Brand Identity for Non-Profit

Noah's Ark is a non-profit organization dedicated to helping families and individuals
prepare for and recover from unexpected disaster. Meritus designed a distinctive logo
and an updated and focused website to re-brand the organization's marketing efforts.
Click on any image to view larger.

Site Redesign Increases Web Traffic.

In the first year after the redesign of the Dake Machine Tools web site, the stats are impressive:
—Overall traffic to the site is up 49%
—New visitors to the site is up 32%
—Average time spent on the site is up 111%
—Page views per visit up 66%

Have You Gone Mobile?

With 1 in 5 Americans accessing the web on their smart phone each day, it's become imperative that
your business create a user-friendly version of your web site that converts to mobile devices. Sites
developed for traditional web browsers just won't cut it on mobile browsers. A mobile-friendly version
will keep your customers accessing your site no matter where they are.

Totally Web-based Teaching.

TeacherOnlineEducation.com provides today's busy K-12 teachers with practical and teacher-friendly
online graduate courses for their professional development, continuing education and recertification
needs. Combining the power of an instructor-led virtual classroom with the flexibility of self-paced
learning, their innovative approach is the perfect fit for today's educators. In their first year, over
100,000 educators completed online courses through TeacherOnlineEducation.com.

Email Promotions Get Big Results.

Dake is increasing sales globally, with a targeted email campaign featuring special offers and incentives

on select equipment. Sales are up 27% during the first six months of the promotion. dakecorp.com

Branding for Christian Recording Artist.

Singer/songwriter/storyteller Tom Elliott's latest CD release needed to convey a feel for his
distinctive sound and establish him as a rising artist. Marketing through MySpace Music, CD Baby
and YouTube utilizes current online venues to reach new listeners.

National Product Launch

Georgia-Pacific hired Meritus to brand and introduce a new line of vinyl siding to the building products
community. The project included nine specific brand logos, as well as marketing materials, in-store
POP displays and contractor sample kits.

SEO Success. Is Your Site Reaching Full Potential?

When Grand Haven Meter Couplings became a subsidiary of the Dake family, Meritus helped
re-brand them as Dake Couplings and establish a corporate identity system to build awareness
of the Dake brand throughout various industries. Three months after designing the new
Dake Couplings web site, each of their 18 product categories can be found in the top three
results from Google key word searches.